The Journal

Black Friday Stance
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COLLABORATION: Luke Paine Series
COLLABORATION: Luke Paine Series
BEHIND THE MERCHANTS® x LUKE PAINE COLLAB Some stories begin quietly. A moment of curiosity, a passing thought, a message sent into the unknown. This one began in a DM.... Read more...
INTERVIEWS: Wesley Lewis - Photographer
INTERVIEWS: Wesley Lewis - Photographer
Meet Wesley Lewis, the visionary creative behind our campaign shoots. From his early days immersed in painting to his current role in shaping the visual identity of Merchants, Wez’s approach... Read more...
BEHIND THE BRAND: 2024 - Year In Review
BEHIND THE BRAND: 2024 - Year In Review
As we step into a new year, I’m excited about what’s ahead – refining our craft, exploring even bolder ideas, and continuing to build a brand that feels as personal... Read more...
STYLE: The Art Of Gifting
STYLE: The Art Of Gifting
This season, make your gifts about more. More intention. More connection. More meaning. Whether it’s a heartfelt gesture, a shared moment, or a piece of jewellery etched with a story,... Read more...
LOOKBOOK: Insignia Collection
LOOKBOOK: Insignia Collection
Come explore the collection that turns your promises into poetry and sets your story into stone. Read more...
BEHIND THE BRAND: Black Friday Stance 2024
BEHIND THE BRAND: Black Friday Stance 2024
This Black Friday, your purchase is more than jewellery—it’s a donation to protect Australia’s wilderness. By choosing Merchants you’re supporting conservation efforts that safeguard ancient forests, wildlife, and ecosystems for... Read more...
BEHIND THE BRAND: Culture Club
BEHIND THE BRAND: Culture Club
Becoming part of the Culture Club is more than a membership—it’s your passport to an exclusive world of sustainable luxury, thoughtful design, and personal connection. Read more...
BEHIND THE BRAND: AW24 - Behind The Collection
BEHIND THE BRAND: AW24 - Behind The Collection
As we step out of the autumn and winter seasons, I’m excited to share the thought process and inspiration behind the AW24 collection—a playful departure from the usual, and a... Read more...
BEHIND THE BRAND: London Wrap Up
BEHIND THE BRAND: London Wrap Up
During S/S 24’ London Fashion Week, we had the privilege of gathering with our UK community for an intimate and creative activation at the Shashton Arms, a cozy, character-filled pub... Read more...
BEHIND THE BRAND: Merchants 4th Birthday Event
BEHIND THE BRAND: Merchants 4th Birthday Event
This year marks Merchant’s 4th lap around the sun, a milestone that wouldn’t have been possible without the amazing community we have. Read more...
LOOKBOOK: Fathers Day Gift Guide 2024
LOOKBOOK: Fathers Day Gift Guide 2024
This Father’s Day, we honour the pillars who shape our lives. From dads and mums who are dads, to the cherished friends and father figures, our Father’s Day Collection celebrates... Read more...